BALI's digital partner Adtrak launches John O'Conner website

BALI Registered Contractor member John O’Conner Grounds Maintenance, one of the country’s most reputable landscaping contractors and a proud BALI member, has recently launched its brand new website.

Designed by Adtrak, a leading digital marketing agency and our digital partner, the website has been developed to create a modern, responsive and informative home on the web for John O’Conner’s services, clients and potential customers.

The new website is an exciting step for John O’Conner as the company continues to invest in and prioritise their online development. John O’Conner has utilised Adtrak’s full suite of digital services - including responsive web design, SEO, PPC, copywriting, photography and video. All of this should ensure a comprehensive digital marketing strategy which delivers the lead generation and profitable results John O’Conner are aiming for.

Ben Shaw, an Account Director at Adtrak, has managed the John O’Conner website and marketing project. Speaking about the project, Ben said:

“John O’Conner came to us in need of a complete website refresh. As a result, our expert team conducted a thorough audit of their existing website and have spent time planning a comprehensive digital marketing strategy which meets their goals.

“By utilising a mobile-first approach, we have created a website which performs well across all devices, including mobile phones and tablets. We have also introduced speed techniques to increase the overall load speed of the site and performed a HTTPS migration to make sure the site is secure and in line with Google’s most recent update.

“The new site now showcases the excellent work John O’Conner undertake, through case studies and customer testimonials. It will also provide the business with a platform for future growth, ensuring a website which will continue to develop around the company’s future needs.”