Boost your audience engagement with the free BALI social media guide

A free guide to social media marketing, designed to help member businesses improve their online marketing practices and build audience engagement, has been released by the British Association of Landscape Industries (BALI).

The “Social Media Best Practice Guide 2025”, which delves into topics such as understanding which platform/s is best for your business, is part of an ongoing effort by BALI to assist member businesses to grow through effective marketing.

Covering some of the most popular platforms, including Facebook, X, Instagram, and LinkedIn, but with advice that can be applied more broadly too, the guide examines how to identify and understand your target audience, and then to tailor your messages to them for maximum effect. It also touches on the importance of using analytics to constantly shape and refine your output, as well as achieving a consistent brand voice, effective use of hashtags, and the benefit of content calendars when posting content across multiple platforms.

To download the guide, visit https://www.bali.org.uk/help-and-advice/guides/