BTL is confirmed as idverde's Dutch masterpiece

idverde, a BALI Registered Contractor member, announced today the acquisition of BTL, Holland’s market-leading green services provider, with principal operations in landscape construction and grounds maintenance.  This is idverde’s largest deal to date and provides an opportunity for BTL to develop its domestic strategy further.

idverde is Europe’s market leader in landscaping services with annual revenues of €500 million and employing over 5,400 colleagues. It already has a strong footprint through leading markets in France and the UK, the latter which has recently announced its entry into Ireland. The group is now entering the Dutch market through the acquisition of BTL with the aim of pushing forwards its consolidation strategy which has already proven successful in its domestic countries.

With 400 colleagues, BTL has annual revenues of €70 million and delivers services across Holland from 15 branches. BTL’s main services cover landscape construction, grounds maintenance, arboriculture and consultancy. BTL is headed by its CEO, Olaf Janssen and CFO, Sandra Eremita, with both continuing in their roles, and focussed on their strategic aims to develop the Dutch market further.

Herve Lançon, President of idverde commented:

“This acquisition confirms idverde’s capacity to lead the consolidation trend that we currently observe across Europe.  Entering the Netherlands allows the group not only to access a complementary territory but also to learn from the Dutch landscaping culture.  Operating in the world’s leading plant and flower producing country was an obvious move for idverde and will benefit the entire group.  This is only the next step in the wider development project of the group, which remains ready for further development opportunities”.

Olaf Janssen, Chief Executive of BTL and former owner added:

“I cannot think of a better home for the future of BTL and its valued employees. This operation is a great opportunity for all stakeholders. The cultural and strategic fit is extraordinary: both companies are green specialists; both companies are passionate about developing their people; and both companies want to improve the value and quality they can offer their customers. I am extremely proud of what the BTL team has achieved and we are all convinced that the journey within the idverde family will be even more exciting”.