CGM Group launches new brand logo and identity

Now in its 36th year, CGM specialises in grounds maintenance, arboriculture, landscape construction, facilities, environmental services and winter services. The Norfolk-based business engaged with fellow Norfolk-based creative agency Naked Marketing and through consultation with colleagues and customers have produced a fresh, new and exciting brand identity.

‘Enhancing Your Environment’ remains a key message accompanying the new logo along with two interlinked leaf shapes, reflecting the welcoming and inclusive culture at CGM.

Accompanying the new look is a brand new website and customers will be able to see the brand shown on CGM’s iconic red vehicles and new navy blue staff clothing.

Will Hoy, Corporate Services Director said:

This is a very exciting time for CGM and we have thought long and hard about our identity. The old logo and brand style has served the business extremely well however we felt the time was right for a change.

We saw this as an opportunity to freshen up fonts and style, ensuring we retained the strong values close to CGM like community and family, addressing the modern and progressive way we present our services and provide quality, reliable and first-class delivery to our many commercial and domestic customers.

James Hale, Head of Digital and Marketing at Naked Marketing added:

We are delighted to have been involved in helping CGM Group to create their new brand identity.

The company has enjoyed growth over the last few years, and we have been able to capture the forward-thinking nature of the business through the new branding.

For more information on the brand change and a complete set of brand guidelines please contact Clare Davis in the CGM Marketing Department on 01366 388738 or marketing@cgmltd.co.uk