Talasey announces more new appointments and promotions
Accredited Supplier, Talasey, has recruited and promoted five people into key sales and business development roles as it bids to generate additional sales by strengthening its relationships with its merchant customers. It is also looking to leverage opportunities with trade buying groups – and place greater sales focus on specific products within its portfolio of brands, including Natural Paving, Vitripiazza, Piranha, Pavetuf and Luxigraze.
The announcement comes hot on the heels of the news that Aaron Frogley has joined Talasey as its Sales Director. Mr Frogley is a popular and well-known figure in the merchant and landscaping industries, and Talasey has been widely congratulated on the coup.
Sam Norman has joined the company in the role of Business Development Manager with a brief to work across the business to identify opportunities. She brings nearly 15 years of merchant industry experience to the role and is excited by the ambition of the company and the prospect of working with people within the business who are highly regarded in the merchant and landscaping industries.
She said
“I first came across Talasey as a Category Manager for a well-known merchant and have been impressed with the way they operate. It’s also been interesting to watch the way they have grown by playing to their strengths and doing all the right things to support both their merchant customers and the wider landscaping industry.
“I have been amazed by their plans – and the way they intend to approach growth – in the next 3–5 years, and I’m looking forward to playing a part in what will be a real success story.”
The company is also rewarding existing talent within the business with two internal promotions. Dean Martin and Ben Westwood are stepping into new roles as Regional Sales Managers for the South and North regions, respectively. Both have demonstrated exceptional experience and leadership within the company and the industry at large and will work closely with Aaron Frogley to manage and support the Area Sales Managers in their regions, driving sales performance and strengthening both new and existing customer relationships.
Formerly an Area Sales Manager, Becky Bryan has rejoined the company as a Business Development Manager and has hit the ground running getting a new partner programme up and running in building stronger bonds between Talasey, its merchant customers and the landscaping community.
Matt Yates completes the line-up, taking up a role as a Key Account Manager – having previously worked for a manufacturer of building materials.
Reflecting on the raft of new appointments, Sales Director Aaron Frogley said that 2025 is already shaping up to be a watershed moment in the company’s young history.
“Talasey has been busy recruiting some very talented people and also promoting from within to create a great blend of experience of Talasey and the markets in which we operate – and also bringing experience from other sectors within the construction industry,”
said Aaron.
“The number of new appointments in such a short space of time is an exciting prospect for Talasey – and in many ways, it’s part of a coming of age where we’re moving into a new phase of growth for the business.