Website video shines spotlight on British Sugar TOPSOIL

A new three-minute video explaining the origin of BALI Registered Affiliate British Sugar TOPSOIL products, the manufacturing process, and the stringent analysis and testing the products undergo, is now available on the company’s recently relaunched website at bstopsoil.co.uk.

Commissioned by National TOPSOIL Manager Andy Spetch, who provides the voice-over and who appears in the film alongside some of his TOPSOIL colleagues, the video gives a unique bird’s eye view of parent company British Sugar’s Wissington sugar factory in Norfolk and contains fascinating aerial footage of the lagoons that capture the prime arable soils washed off the sugar beet after it arrives at British Sugar’s factories. The video also shows how the soil is excavated from the settlement lagoons and dried before being screened and blended to produce British Standard topsoil, which is used in TOPSOIL’s award-winning products, including Landscape20 general purpose topsoil, HortLoam enriched planting soil, LawnDressing and Sports&Turf topdressing.

Andy hopes the video will educate and inform specifiers, designers and contractors who may not be aware of how British Sugar TOPSOIL obtains its soil or the process and stringent analysis and testing it goes through to create the products that are used by landscaping, amenity and sports turf professionals.

Filming took place in June, taking full advantage of the beautiful early summer weather, and used drone technology to capture the incredibly crisp aerial footage of the Wissington factory and the machinery used to excavate the lagoons and spread the soil for drying.

Andy found the whole filming process fascinating and is delighted with the result:

“Once we’d launched our new-look website it was obvious that we needed to create content that would complement it and give customers another reason to visit. The video explains in a nutshell who we are, what we do, how we do it, and why professionals should use TOPSOIL products; it also signposts our online product calculator, which is a really useful tool for working out product volumes.

“I’m not a natural performer but as I’ve been involved with British Sugar TOPSOIL from the very start, over twenty years ago, I was persuaded that I ought to be the one fronting it and communicating the passion the whole team has for the business. I hope I’ve managed to do that, and given some of my customers and industry colleagues a bit of a laugh at the same time! I certainly won’t be applying for an Equity card just yet.”

To view the video visit bstopsoil.co.uk and click on the link on the homepage.